TracesthelongandferociousrivalrybetweenCokeandPepsi,centeredonthe“NewCoke”debacleof1985.Foralmostahundredyears,Cokehadbeentheundisputedleaderinthemultibilliondollarglobalsodaindustry–stodgy,predictable,butindisputablytopdog–whilePepsihadbeentheupstartNo.2,foreverpokingatitsbigbrotherwithcuttingedgea...
